Why we built 7figs

We started 7figs convinced that for a set of investors, an AI-first platform was preferable. Investors were turning to AI for financial advice, but general-purpose models offered by the big tech companies weren't built for this. They were designed to generate images, create powerpoints, chat on all topics, and, and, and. They are not purpose built for planning or analysis. 7figs is built as an AI-first financial planning platform under professional supervision — with advisory services to follow if and when our registration is effective.

Two of our founders have advised private clients since 2008, building plans through every kind of life change. Our team also includes technologists focused on AI and machine learning. All of us, at one point or another, have been dissatisfied with what the industry offers when it comes to advice and planning. The industry median advisory fee is about 1%, and all-in — once you add the funds and platform underneath it — a $1 million portfolio runs about 1.2% a year. We think that's more than the value most people receive for it — and too often it leads to a one-size-fits-all product recommendation rather than a true understanding of your situation.

We think planning should start with your life, not a product, and that the tools to model it honestly should be within reach of far more people than they are today. So we built 7figs: a place to evaluate your options, run the numbers on each, and understand the trade-offs, in plain language, on your own terms.

What's behind the name?

Figs were among the first plants our ancestors ever cultivated. Long before written history, someone took a cutting, chose a patch of ground they'd judged fertile, and planted it. Years later the tree bore fruit that fed them and sweetened a hard season.

Investing is that same instinct, formalized. Your savings are the seed, and the work starts with finding suitable ground.

A fig tree also needs tending, as does anything in a garden. You will have to prune, watch for weather and catch trouble early. Your investments are no different. Our AI-first platform is designed to help you tend to your savings by watching your portfolio and helping you make decisions as conditions change.

Tending to a fig tree requires making decisions. Do we harvest this branch first, prune that one. A financial plan is similar: each branch is a different life, a career, a home, a version of the years ahead. The hard part is seeing each clearly enough to reach the ones you want before the season turns.

That's the idea behind 7figs. A financial plan is really a map of your branching futures. Our job is to help you see them clearly, weigh them honestly, and choose the ones that are yours.

Why an AI-first process

Two beliefs shape how 7figs works.

Not everyone wants to talk to a person about their money. For some, a human adviser adds pressure, or judgment, or just the friction of booking a meeting. 7figs gives you somewhere to think things through privately, at your own pace, with an AI assistant trained for exactly this, a chance to review your own thinking first, and involve someone else only if and when you choose to.

We're honest about what AI is and isn't. Our AI-first process is not better than the very best human financial planners. The best advisers are exceptional, and there's no replacing that. What we offer instead is consistency: the same diligence brought to every question, every time, without an off day or a rushed afternoon. Our aim is a service that lands in the top quartile for customer satisfaction: dependable, thorough, and genuinely useful for everyone.

The same attention, on every portfolio

Most people's finances don't fit a template. A concentrated stock position, unvested RSUs, a rental property, an inherited account, a trust held for the kids. The parts that matter most are often the parts a one-size process handles worst. Many advisers, each carrying hundreds of clients, tend to sort everyone into a handful of model portfolios, because that's what scales for a human team. The idiosyncratic pieces get a glance at an annual review, if that.

7figs is built the other way around. Our system looks at your portfolio on its own terms, your actual holdings and your actual goals, and it does so with the same diligence day after day, not once a year. It doesn't have a busy week, a bigger client down the hall, or an off afternoon. Consistency here isn't a promise we're asking you to take on faith; it's how the system is designed to work.

And when something genuinely calls for human judgment, a real trade-off, a decision that deserves a second set of eyes, that's exactly when a person steps in. The routine watching, the part that's easiest to let slide, is the part we're built never to.